Non-alcoholic beverage focus: emerging trends to watch.
By Tom Vierhile, Innovation Insights Director
7 February 2014
I am the Innovation Insights Director for Datamonitor Consumer, focusing on new product development in consumer packaged...
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The non-alcoholic beverage market is huge, with nearly $800 billion in global sales. But recent growth has been uneven, with sectors like functional drinks and ready-to-drink coffee & tea growing at double the rate or more of mature markets like carbonated soft drinks.
This webinar highlights where new product innovation is coming from in non-alcoholic beverages. It looks at how the non-alcoholic beverage market is adapting to the growing demand for fresher, more healthful beverages. It also looks at emerging trends in beverage packaging, fortification, flavors, ingredients, and more.
Get the answers to these questions:
- What type of carbonated beverage is beginning to give traditional soft drinks a run for the money?
- Liquid flavor drops have emerged as a keen source of product innovation. What direction are new product launches taking this niche?
- Consumers are beginning to question the safety of low calorie sweeteners. How are non-alcoholic beverage marketers responding to this concern?